Trends

2014 & Beyond: 10 Trends for Marketers to Consume

Trends don’t happen in isolation, they tend to intersect and work in tandem with each other. And as marketers, we need to embrace and react to the ever-changing landscape. Over the next year and into the future, we can expect certain trends to arise and continue to evolve past what they have already become. These are ten trends that should… Read more →

Analytics Playbook

Analytics Leadership Playbook

We all know that data is becoming a much more powerful asset in helping make smarter business decisions. The need of change is upon us, brands must consider what is at the their fingertips, and although data might be in abundance for them, the pathway to success is how you actually utilize that data. Are you using your data to… Read more →

Social Media Jobs

How to Measure Social Media – and Show Results to the C-Suite

When social strategists and brand marketers launch a social media campaign, metrics are often overlooked during the planning phase. I’ve seen this on both sides, from an agency perspective and a brand perspective. And often, this oversight is due to loaded questions such as: What metrics and key performance indicators (KPIs) should we track, why, and how does this affect… Read more →

Social Media Marketers Be Weary

Corporate Social Media Strategy

Within the corporate environment, social media is quickly becoming the next required level of marketing within an organization. In fact, it’s graduated from a novel addition to any PR campaign, to its own functional department. Gaining new and retaining old customers, sharing your products and services to a broader audience, and giving your customers a voice are just a few… Read more →

Most Facebook Users Don’t Understand Privacy Settings

More frequent use tied to lesser concern for privacy Internet users flock to social media networks to stay in touch with friends and family by sharing messages, photos and more. But when it comes to sharing personal information on these public sites, users expect to be able to share privately with their friends and circles. A study from online sharing… Read more →

Corporate Social Media Strategy: Managing social within a business framework

Within the corporate environment, social media is quickly becoming the next required level of marketing within an organization. In fact, it’s graduated from a novel addition to any PR campaign, to its own functional department. Gaining new and retaining old customers, sharing your products and services to a broader audience, and giving your customers a voice are just a few… Read more →

5 Tips to Maximize Your Corporate Social Responsibility Efforts

Because brands have been typically tied to one-way communication models, their voice focuses mainly on the sales channel, rather than the community. Social media has done much to change this dynamic. However, the “corporate experience” is still the first door a customer or new prospect usually must travel through. And in order to better that overall appearance and allow the… Read more →

$577 Million in Daily Deals Go Unredeemed [infographic]

DealsGoRound says it has uncovered a $577 million opportunity in the daily deals space. Nearly 22% of deals purchased from Groupon, LivingSocial, BuyWithMe and elsewhere go unredeemed according to a survey from Rice University. This represents a huge secondary market for re-selling deals, which is precisely what DealsGoRound does. To illustrate the opportunity here, DealsGoRound has released the following infographic… Read more →

Email, Search Still Dominate Activities Among Internet Users

A newly released report from the Pew Internet & American Life Project said that Search and Email are the two online activities that are nearly universal among adult internet users. A whopping 92% of online adults use search engines to find information on the Web, and a similar number (92%) use email. Even in a world where new platforms constantly… Read more →

New Beginnings: Embarking On a New Journey

In my youthful career, I have passed through various stages, working my way through my lonely newspaper days at the Beacon Hill Times, one of my first jobs out of college. Then, I began to hear the whispers that journalism is a dying art, and those who write will be vanished by computers and humorless voices that sit behind these… Read more →