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Perception Study: Brand Sentiment Showdown

The crew over at Flowingdata.com recently conducted a brand sentiment showdown study where they took a number of brands in various cateogies and applied the simple sentiment classifier*, which scores...
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A Letter to The Digitally Unemployed: 20-Somethings Keep Searching Online

Sitting in JFK on my way to Boston, I see a lot of 20-somethings scouring their iPhones,  iPads, laptops and other devices, searching, many and most I take a look at, actually Facebook-ing more so than...
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Where Google Makes Its Money: The 20 Most Expensive Keywords in Google AdWords

We all know they have piles of money sitting around at Google, but do you ever wonder how it gets there? According to a new infographic from some great research done by the good folks at WordStream, some...
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How to Add Google Plus Search for Profiles and Posts to Chrome

Tired of waiting for Google - you know, the search engine company? - to add a functional search feature to its new social network Google Plus? Yep, so were we. So we did a little Googling, and found a...
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Why It’s Time to Develop a Mobile Strategy

A recent report from the Pew Internet Project found that one third of American adults – 35% – own smartphones. The Project’s May survey found that 83% of US adults have a cell phone of...
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